When I cam across Elm Knitwear I got very excited. Not only do they create incredible pieces with wonderful colour but they too are from Geelong!
I was lucky enough to sample some pieces and I can say that I have lived in them all and received such wonderful comments every time I wear them. With winter on our doorstep be sure to check out there latest winter range!
I wanted you to all hear about Elm so I caught up with one of the designers Sally, to find out more.
Elm has beautiful designed pieces. What was the inspiration to create this label?
Ange started Elm & asked me to jump on-board after her first season and what an exciting project Elm is! We just love it!
The Elm ethos is to be ‘effortlessly stylish’ – each having 2 kids of our own, we realised there is a need to make everyday wardrobe choices both simple and luxurious.
We are inspired by a colourful lifestyle, art and travel. Elm loves colour!
We have an emphasis on flattering every body type, natural fibres & slow fashion which has a timeless fashionability.
I love that you are local designers! How did you find your passion for fashion?
I still remember when I was 6yo and my parents gave me a little fashion template drawing game and looking back I think that was the start of it for me!
I always loved dressing Barbie’s up when I was younger & got my first sewing machine when I was 14yo for Christmas – I was actually hoping for a surfboard – but soon fell in love with making my own clothes.
Both Ange & I completed our Fashion Design studies at Gordon Institute of TAFE !
What designers inspire you and who influences your style?
We find inspiration all over! From the international catwalks, to the local runways and even to the streets. Instagram & Pinterest are our best friends.
We love Jessica Alba and her style, such an inspiration.
What is your never-fail, go to outfit for weekends?
I’m loving our Elm Paisley Dress which I just feel fabulous in & is so comfortable & easy to wear! I’ve worn it barefoot going for a walk along the beach & have also dressed it up with a blazer & ankle boots and worn it to a wedding – love versatile !
Coming into winter weather though I love to just throw on my jeans, converse & a cosy Elm knit – the Vera Pullover is my new favourite!
Quite a few places in Geelong stock your pieces. Where can readers buy your designs, locally, Australia wide or abroad?
We’re very proud of all our stockists, their stores are all beautiful and we love popping in to have a chat to the friendly owners of our local stockists.
We are very happy to say that our stockist list is growing, into boutiques & homewares stores nation wide. If you don’t see us in your local boutique please ask about Elm instore, they may some items on order or they might like to!
Locally in the Geelong area we are stocked:
Ballyhoo Art – Ryrie St, Geelong
Just Because – Barrabool Rd, Highton
2 Little Birds – Reynolds Rd, Belmont
Hyper Hyper – Hope St, Geelong West
Moss Grotto – Barwon Heads
Three Oh Two Willows – Pakington Street, Newtown
What are Elm Knitwear future plans and goals?
We are very excited for the future of Elm ! We are growing rapidly with beautiful stockists now in all states & territories and NZ.
Going forward we are looking into adding our own denim jean into our collection & are currently working on our new website !
Thanks for stopping by